Having a strong online presence is essential for any small business looking to thrive in their market. Your website serves as the face of your business in the virtual world, making it crucial that it not only looks good but also functions effectively to attract and retain customers. Just like in a physical store, the […]
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The marketing industry is evolving with advancements in technology playing a pivotal role in shaping the way businesses reach and engage with customers. One such game-changing tool that is driving marketing industry growth is Artificial Intelligence (AI). The Ultimate Marketing Assistant AI has emerged as the marketer’s ultimate assistant, revolutionising the way businesses approach marketing […]
During 2024 and beyond, the dominance of short videos is poised to reach new heights, offering businesses an unmatched opportunity to maximise their content ROI and engage with audiences in new ways. This blog explores the reasons why short-form video content is set to soar and become the most influential marketing format in the years […]
The landscape of digital marketing is undergoing a significant transformation as the era of third-party cookies comes to an end. With Google Chrome’s decision to phase out third-party cookies, marketers are faced with the challenge of adapting to a cookie-less future. In response to this shift, businesses are turning towards social media marketing and first-party […]
The HubSpot Blog Marketing Industry Trends Report for 2024 highlighted the potential for social media apps to drive higher ROI than ever before. In this blog, we will delve into the reasons why social media apps are poised to be a game-changer for small businesses in 2024 and beyond. The Rising Power of Social Media […]
The Hubspot 2024 State of Marketing and Trends Report, based on data from over 1400 global marketers, highlights the enduring significance of Facebook as a powerful platform for B2C marketing. Despite the emergence of new technologies and platforms, Facebook continues to be a vital tool for businesses looking to engage with consumers, drive brand awareness, […]
Running competitions and prize draws can be a highly effective strategy for small businesses looking to boost their brand awareness, engage with their target audience, and drive growth. In this blog, we will explore the benefits of running competitions and prize draws for small businesses, as well as the key elements they need to consider […]
I strongly believe in the power of sharing knowledge and helping others skill up. This belief has led me to spend many years sharing skills and devoting time sharing expertise, and my latest project is to dedicate six hours a month on an ad hoc basis to teaching on a Government-funded ‘Skills for Life’ program. […]
In recent years, the concept of “levelling up” has gained significant traction, especially in policy discussions and economic planning. Levelling up refers to reducing economic disparities between different regions and communities, fostering balanced growth, and ensuring that prosperity is evenly distributed. Central to this ambition are microbusinesses—small enterprises typically employing fewer than ten people. Despite […]
