Small businesses must leverage every tool at their disposal to survive and thrive. One of the most overlooked yet crucial tools is public relations (PR). Many small business owners assume that PR is only for large corporations with substantial budgets. However, effective PR can be a game-changer for small businesses, helping them build brand awareness, […]
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Social listening is crucial for understanding your audience, monitoring brand mentions, and staying on top of industry trends. Here are some of the best tools for social listening that can help small businesses effectively track and engage in online conversations: Hootsuite Hootsuite is a popular social media management tool that includes robust social listening capabilities. […]
Public relations (PR) is essential for building brand awareness, establishing credibility, and maintaining a positive reputation. However, for small businesses with limited resources, budgeting for PR can be challenging. Fortunately, you don’t need a massive budget to create an effective PR strategy. With careful planning and smart decision-making, you can maximise the impact of your […]
When it comes to business blogging, it’s tempting to focus solely on your products or services. After all, you want to highlight what you offer and attract customers, right? While that’s a natural inclination, limiting your blog content to just your offerings can hinder your ability to connect with a broader audience, build trust, and […]
Instagram Reels has emerged as a powerful tool for brands, influencers, and individuals alike. With the rise of short-form video content, Reels offers a unique way to engage with your audience, increase your visibility, and showcase your creativity. Whether you’re a business looking to expand your reach or a content creator aiming to grow your […]
In a crowded marketplace, establishing a strong brand presence is more challenging than ever. For small businesses, competing against larger, well-established companies can seem like an uphill battle. However, there is a powerful yet often underutilised strategy that can significantly enhance brand positioning: providing expert commentary. By sharing your expertise publicly, you can demonstrate authority […]
Boosting earned media is about enhancing your brand’s visibility, credibility, and the organic promotion that comes from satisfied customers, influencers, and the broader public. Here are some effective strategies to help your small business increase earned media: Deliver Exceptional Products and Services Quality First: The foundation of earned media is the quality of your product […]
Small businesses must leverage every tool at their disposal to survive and thrive. One of the most overlooked yet crucial tools is public relations (PR). Many small business owners assume that PR is only for large corporations with substantial budgets. However, effective PR can be a game-changer for small businesses, helping them build brand awareness, […]
A well-executed post-event email strategy is crucial for converting the leads you gathered into customers, nurturing relationships, and maximising the impact of your event participation. Here’s how to craft an effective post-event email strategy: 1. Segment Your Audience After the event, you’ll likely have a variety of contacts ranging from warm leads to new networking […]