At Kehorne, our roots run deep in the Slough community. For over 20 years, we’ve been more than just a web design and development company – we’ve been active participants in the growth and wellbeing of our town. That’s why we’re proud to support the #OneSlough Awards, a celebration of the volunteers, charities, and organisations […]
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Small businesses often face the challenge of standing out in crowded markets. One of the most efficient and cost-effective ways to gain a competitive edge is by implementing niche marketing strategies. Unlike broader marketing approaches that target a wide audience, niche marketing allows businesses to focus on specific segments of the market, ensuring that their […]
Email marketing remains one of the most effective ways for small businesses to connect with their audience, nurture relationships, and drive sales. Unlike social media platforms, where you rely on changing algorithms, an email list is owned by you and allows direct communication with potential and existing customers. However, if you’re starting from scratch, building […]
Small businesses must constantly find creative ways to differentiate themselves. One of the most effective strategies is storytelling. A compelling brand story has the power to captivate audiences, build emotional connections, and create a lasting impression. While large corporations rely on big budgets for advertising and marketing, small businesses can leverage the authenticity of their […]
Content marketing is a powerful tool for small businesses aiming to enhance their online presence, engage with their audience, and drive sales. A well-executed content marketing strategy not only helps increase visibility but also builds brand trust and authority. For small businesses, however, limited resources and budget constraints can often make implementing effective content strategies […]
As we approach the Kehorne birthday – we formed officially in 17/4/2008 – its a good time to look back and see what has been happening, because its been a big year for us. We Survived We survived the Covid lockdowns and being totally honest it was as tough for us as most of our […]
Small businesses must leverage every tool at their disposal to survive and thrive. One of the most overlooked yet crucial tools is public relations (PR). Many small business owners assume that PR is only for large corporations with substantial budgets. However, effective PR can be a game-changer for small businesses, helping them build brand awareness, […]
Social listening is crucial for understanding your audience, monitoring brand mentions, and staying on top of industry trends. Here are some of the best tools for social listening that can help small businesses effectively track and engage in online conversations: Hootsuite Hootsuite is a popular social media management tool that includes robust social listening capabilities. […]
Public relations (PR) is essential for building brand awareness, establishing credibility, and maintaining a positive reputation. However, for small businesses with limited resources, budgeting for PR can be challenging. Fortunately, you don’t need a massive budget to create an effective PR strategy. With careful planning and smart decision-making, you can maximise the impact of your […]
