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Small businesses are the backbone of the global economy, and they rely on innovation and technology to stay competitive. In today’s digital marketplace, technologies like artificial intelligence (AI) have become crucial to business success. AI can help small businesses automate processes, personalise experiences for customers, and make better decisions about their business. However, many small […]

Small business owners often wear multiple hats at work. From customer service to accounting, there are many tasks to handle. As a result, lead management can sometimes be put on the backburner. However, neglecting this important aspect of business can lead to lost sales opportunities and lack of business growth. In this blog post, we’ll […]

Businesses now tend to focus more on digital marketing to reach their potential customers. But the question is, are small and medium-sized businesses (SMBs) turning their backs on traditional marketing? As technology rapidly advances, digital marketing seems to have taken over traditional marketing for SMBs. Many SMBs these days are turning to online marketing channels […]

Companies must constantly find ways to stay ahead. One approach that has gained significant traction in recent years is relationship marketing. Unlike traditional forms of marketing that focus solely on making a sale, relationship marketing emphasises building long-term relationships with customers. As a small business owner, this approach can help you foster a loyal following […]

Nowadays, social media has become a key aspect of small business marketing strategies. It is an excellent way to reach potential customers, promote brand awareness and sales. But with so many platforms available, it can be challenging to decide which one to invest in. Recently, a new generation of social media has emerged and is […]

When setting up a website, one of the first decisions you need to make is choosing your domain name and extension. A top-level domain or TLD is an essential part of your website, but what is it, and why is it so crucial? In this article, we’ll walk you through everything you need to know […]

A product launch takes effort, creativity, and good organisation to make it a success. Unfortunately, the success rate of a product launch campaign is often not favourable. As a small business, you need to create a product launch strategy that is innovative and effective. In this blog post, we will explore some strategies that can […]

As we start 2024, it is a good time to look back and examine what 2023 brought to website development. This article will review what happened in web development in 2023 and how they will still be important for 2024. The Rise of Interactive Websites In 2023, we’ve seen an increase in interactive websites. These […]

Defining your target market is a critical step in your journey towards success. A clear understanding of your customers will not only help you to tailor your products and services to their needs but also help you to reach them more effectively and efficiently. So how can you define your target market? What is a […]