In the ever-evolving marketing landscape, a new generation has come into focus: Generation Z. Born between 1997 and 2012, this cohort is fast becoming an economic powerhouse. For small business owners, failing to connect with Gen Z can mean overlooking a significant source of revenue and growth. Let’s explore how you can tap into their […]

In today’s competitive marketplace, it’s crucial to craft a compelling core message for your brand that sets you apart from your competition. The core marketing message or your brand’s unique selling proposition (USP) is essentially your business standout statement. It’s your bold declaration about what sets you apart from the rest, and it’s critical in […]

Blogging is an essential aspect of any small business’s marketing strategy. A blog can help you build your brand, establish yourself as a thought leader, and engage with your audience. However, creating engaging content for your blog can be challenging, especially if you’re not experienced in content creation. Luckily, with a few tips and tricks, […]

Podcasts have become a popular and effective way to build a community, share knowledge, and generate revenue (check out our podcast). If you’ve been thinking about starting a podcast, you’re not alone. Creating a podcast can be a lot of work, but it’s worth the effort if you want to connect with your audience and […]

Small businesses are the backbone of the global economy, and they rely on innovation and technology to stay competitive. In today’s digital marketplace, technologies like artificial intelligence (AI) have become crucial to business success. AI can help small businesses automate processes, personalise experiences for customers, and make better decisions about their business. However, many small […]

Small business owners often wear multiple hats at work. From customer service to accounting, there are many tasks to handle. As a result, lead management can sometimes be put on the backburner. However, neglecting this important aspect of business can lead to lost sales opportunities and lack of business growth. In this blog post, we’ll […]

Businesses now tend to focus more on digital marketing to reach their potential customers. But the question is, are small and medium-sized businesses (SMBs) turning their backs on traditional marketing? As technology rapidly advances, digital marketing seems to have taken over traditional marketing for SMBs. Many SMBs these days are turning to online marketing channels […]

Nowadays, social media has become a key aspect of small business marketing strategies. It is an excellent way to reach potential customers, promote brand awareness and sales. But with so many platforms available, it can be challenging to decide which one to invest in. Recently, a new generation of social media has emerged and is […]

When setting up a website, one of the first decisions you need to make is choosing your domain name and extension. A top-level domain or TLD is an essential part of your website, but what is it, and why is it so crucial? In this article, we’ll walk you through everything you need to know […]