In a crowded marketplace, establishing a strong brand presence is more challenging than ever. For small businesses, competing against larger, well-established companies can seem like an uphill battle. However, there is a powerful yet often underutilised strategy that can significantly enhance brand positioning: providing expert commentary. By sharing your expertise publicly, you can demonstrate authority […]
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Boosting earned media is about enhancing your brand’s visibility, credibility, and the organic promotion that comes from satisfied customers, influencers, and the broader public. Here are some effective strategies to help your small business increase earned media: Deliver Exceptional Products and Services Quality First: The foundation of earned media is the quality of your product […]
Small businesses must leverage every tool at their disposal to survive and thrive. One of the most overlooked yet crucial tools is public relations (PR). Many small business owners assume that PR is only for large corporations with substantial budgets. However, effective PR can be a game-changer for small businesses, helping them build brand awareness, […]
A well-executed post-event email strategy is crucial for converting the leads you gathered into customers, nurturing relationships, and maximising the impact of your event participation. Here’s how to craft an effective post-event email strategy: 1. Segment Your Audience After the event, you’ll likely have a variety of contacts ranging from warm leads to new networking […]
Instagram Reels offer endless possibilities for creativity and engagement. However, consistently coming up with fresh ideas can be challenging. Whether you’re a brand, influencer, or content creator, here are 15 Reel content ideas to inspire your next post and keep your audience engaged. Behind-the-Scenes (BTS) Content Take your audience behind the scenes of your business […]
Attending trade shows, conferences, and local events can be a game-changer for small businesses. These gatherings offer a unique opportunity to connect with potential customers, showcase your products or services, and enhance your brand’s visibility. However, simply showing up isn’t enough to make a lasting impact. To truly boost your brand at shows and events, […]
Small businesses now have access to a wealth of tools and insights that were once only available to large corporations with big budgets. One of the most powerful yet underutilized tools is Google Trends. This free, user-friendly platform allows businesses to explore the popularity of search terms over time, compare search queries, and identify emerging […]
Global brands dominate the market and social media platforms seem to be the go-to for advertising. This means that small businesses often overlook a potent and accessible tool in their branding arsenal: local media. While it’s tempting to aim for global recognition through national or online platforms, the power of local media in building a […]
Influencer marketing has evolved from a niche strategy into a cornerstone of modern marketing. What began as a way for celebrities to endorse products has now transformed into a complex ecosystem, where everyday individuals with engaged audiences can significantly impact consumer behaviour. For small businesses, navigating this landscape can be both an opportunity and a […]
