In recent years, the concept of “levelling up” has gained significant traction, especially in policy discussions and economic planning. Levelling up refers to reducing economic disparities between different regions and communities, fostering balanced growth, and ensuring that prosperity is evenly distributed. Central to this ambition are microbusinesses—small enterprises typically employing fewer than ten people. Despite […]

The growth of the internet, and more remote working, have started to offer different opportunities for small businesses to reach their target audiences. One increasingly popular method of doing this is by running webinars. These live online events offer a range of benefits for small businesses looking to grow and establish themselves in their industries. […]

Launching a brand new, top-of-the-range website is often seen as the panacea for all business woes, especially for small businesses eager to carve out their digital presence. And while a sleek, modern website with all the bells and whistles can certainly make a strong impression and bring some benefits, it isn’t a magic bullet that […]

A website often serves as the shop front to business. It’s where first impressions are made and where consumer trust starts to take root. However, just as a physical storefront can host a number of tell-tale signs that may deter customers, so too can a virtual one. In this blog, we’ll explore six red flags […]

So you have spent hours writing some valuable, engaging business blogs – now it is time to start promoting them. Devote just an hour to craft and schedule your social media posts, and reap the rewards for months to come! Turn a Blog Post into an Instagram Carousel Post Instagram may love videos, but your […]

In the ever-evolving marketing landscape, a new generation has come into focus: Generation Z. Born between 1997 and 2012, this cohort is fast becoming an economic powerhouse. For small business owners, failing to connect with Gen Z can mean overlooking a significant source of revenue and growth. Let’s explore how you can tap into their […]

In today’s competitive marketplace, it’s crucial to craft a compelling core message for your brand that sets you apart from your competition. The core marketing message or your brand’s unique selling proposition (USP) is essentially your business standout statement. It’s your bold declaration about what sets you apart from the rest, and it’s critical in […]

Blogging is an essential aspect of any small business’s marketing strategy. A blog can help you build your brand, establish yourself as a thought leader, and engage with your audience. However, creating engaging content for your blog can be challenging, especially if you’re not experienced in content creation. Luckily, with a few tips and tricks, […]

Podcasts have become a popular and effective way to build a community, share knowledge, and generate revenue (check out our podcast). If you’ve been thinking about starting a podcast, you’re not alone. Creating a podcast can be a lot of work, but it’s worth the effort if you want to connect with your audience and […]