Launching a brand new, top-of-the-range website is often seen as the panacea for all business woes, especially for small businesses eager to carve out their digital presence. And while a sleek, modern website with all the bells and whistles can certainly make a strong impression and bring some benefits, it isn’t a magic bullet that […]
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A website often serves as the shop front to business. It’s where first impressions are made and where consumer trust starts to take root. However, just as a physical storefront can host a number of tell-tale signs that may deter customers, so too can a virtual one. In this blog, we’ll explore six red flags […]
So you have spent hours writing some valuable, engaging business blogs – now it is time to start promoting them. Devote just an hour to craft and schedule your social media posts, and reap the rewards for months to come! Turn a Blog Post into an Instagram Carousel Post Instagram may love videos, but your […]
In the ever-evolving marketing landscape, a new generation has come into focus: Generation Z. Born between 1997 and 2012, this cohort is fast becoming an economic powerhouse. For small business owners, failing to connect with Gen Z can mean overlooking a significant source of revenue and growth. Let’s explore how you can tap into their […]
In today’s competitive marketplace, it’s crucial to craft a compelling core message for your brand that sets you apart from your competition. The core marketing message or your brand’s unique selling proposition (USP) is essentially your business standout statement. It’s your bold declaration about what sets you apart from the rest, and it’s critical in […]
Blogging is an essential aspect of any small business’s marketing strategy. A blog can help you build your brand, establish yourself as a thought leader, and engage with your audience. However, creating engaging content for your blog can be challenging, especially if you’re not experienced in content creation. Luckily, with a few tips and tricks, […]
Podcasts have become a popular and effective way to build a community, share knowledge, and generate revenue (check out our podcast). If you’ve been thinking about starting a podcast, you’re not alone. Creating a podcast can be a lot of work, but it’s worth the effort if you want to connect with your audience and […]
Small businesses are the backbone of the global economy, and they rely on innovation and technology to stay competitive. In today’s digital marketplace, technologies like artificial intelligence (AI) have become crucial to business success. AI can help small businesses automate processes, personalise experiences for customers, and make better decisions about their business. However, many small […]
Small business owners often wear multiple hats at work. From customer service to accounting, there are many tasks to handle. As a result, lead management can sometimes be put on the backburner. However, neglecting this important aspect of business can lead to lost sales opportunities and lack of business growth. In this blog post, we’ll […]
