Businesses now tend to focus more on digital marketing to reach their potential customers. But the question is, are small and medium-sized businesses (SMBs) turning their backs on traditional marketing? As technology rapidly advances, digital marketing seems to have taken over traditional marketing for SMBs. Many SMBs these days are turning to online marketing channels […]
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Nowadays, social media has become a key aspect of small business marketing strategies. It is an excellent way to reach potential customers, promote brand awareness and sales. But with so many platforms available, it can be challenging to decide which one to invest in. Recently, a new generation of social media has emerged and is […]
When setting up a website, one of the first decisions you need to make is choosing your domain name and extension. A top-level domain or TLD is an essential part of your website, but what is it, and why is it so crucial? In this article, we’ll walk you through everything you need to know […]
A product launch takes effort, creativity, and good organisation to make it a success. Unfortunately, the success rate of a product launch campaign is often not favourable. As a small business, you need to create a product launch strategy that is innovative and effective. In this blog post, we will explore some strategies that can […]
As we start 2024, it is a good time to look back and examine what 2023 brought to website development. This article will review what happened in web development in 2023 and how they will still be important for 2024. The Rise of Interactive Websites In 2023, we’ve seen an increase in interactive websites. These […]
Defining your target market is a critical step in your journey towards success. A clear understanding of your customers will not only help you to tailor your products and services to their needs but also help you to reach them more effectively and efficiently. So how can you define your target market? What is a […]
As a small business you often have an online presence, so designing a website that meets the needs and expectations of your target customers is vital. Failure to address user needs and preferences in web design could lead to a reduction in customer satisfaction and sales. This is why user experience (UX) is so vital […]
I recently ran a poll on LinkedIn to find out how your website pet hates compared in relation to mine. I started with 4 choices and these were the results: Instant play video with sound – 45% Text you can’t read – 14% Can’t find the contact details – 32% Where’s the menu? – 9% But […]
In today’s world, websites are no longer just an extra perk for businesses. They have become an essential tool for small businesses to reach more customers and grow their brand. However, while most businesses focus on creating functional and aesthetically pleasing websites, they often forget the importance of website accessibility. Many website owners still assume […]
