The Benefits of TikTok for Small Businesses


Nowadays, social media has become a key aspect of small business marketing strategies. It is an excellent way to reach potential customers, promote brand awareness and sales. But with so many platforms available, it can be challenging to decide which one to invest in. Recently, a new generation of social media has emerged and is taking the world by storm – TikTok. At first glance, TikTok might seem like just another social media platform focused on dance routines and lip-syncing videos for teenagers. However, small business owners should not ignore this powerful and rapidly expanding platform and consider it as a vital marketing tool. In this blog, we will discuss five significant benefits of TikTok for small businesses.

Boost Brand Awareness

TikTok is all about getting creative and fun with your content. By engaging with TikTok’s viral challenges and trends, small businesses can draw a large audience into their practice or services. A creative, eye-catching video that depicts a product or service can evoke curiosity, leading viewers to click through to your profile or website for more information. Small businesses can also use TikTok to promote ongoing discounts or deals, build hype around a new product launch, or take viewers behind the scenes of their brand.

Relevance to Gen Z

TikTok is particularly popular among young people, who are seen as one of the most challenging demographics to reach through marketing. If your target audience is Gen Z, then, TikTok is the place to be. The platform is the perfect fit for Gen Z characteristics such as visual media. This demographic appreciates real-life scenarios, humour, and individuality, as well as relevant branded messages that speak to their mindset. Therefore, TikTok presents an opportunity for small businesses to create viral content, build brand loyalty and attract potential customers, ultimately increasing their sales.

Cost-Effective Marketing

TikTok offers an excellent opportunity for small businesses to market on a budget. It is a great way to spread word-of-mouth and does not require a vast marketing budget to reach a larger audience. Small businesses can take advantage of effective strategies, such as targeted hashtags and paid promotions to make their content reach far and wide. As the platform is still relatively new, there is less competition which means there is a good chance for smaller businesses to gain prominence by playing their cards right.

In-App Shopping

Recently, TikTok introduced the ‘TikTok For Business’ program that enables brands to create in-app shoppable videos through third-party integrations. This new addition means small businesses can showcase their products in a TikTok video and link directly to a shopping cart without the viewer ever leaving the platform. TikTok is an excellent place to introduce your brand and increase sales, even if you don’t have a physical storefront.

Contests and Giveaways

Contests, promotions, and giveaways are age-old successful marketing tactics, and TikTok presents an ideal opportunity for small businesses to implement them. TikTok challenges and trends spread like wildfire, and can be used to run a competition or giveaway that centres around your business or service. When a viewer submits a video as part of a challenge, they effectively promote your brand to their followers and beyond.

Though TikTok has been primarily perceived as a social media platform for teenagers, it has become more significant for businesses. It offers tremendous benefits for small businesses that want to expand their reach, boost their brand’s reputation, and increase their audience base. With the right targeting and strategies in place, small businesses can become a valuable part of the TikTok community and reap a range of benefits. So, what are you waiting for? Jump on board and start creating engaging content to enhance your brand. TikTok is waiting for you!

Of course as you grow your TikTok following you need a great website to direct them to – so get in touch so you we can help you create one.