How Videos on Your Website Can Help Your SEO

Videos are becoming much more commonplace on even simple websites.  They make websites more interesting, but using videos on websites can also provide several benefits for SEO: 

Improved engagement

Videos are much more engaging than text and images. When visitors stay longer on your website to watch videos, it sends a positive signal to search engines that your website has high-quality content that people enjoy.  This helps all future SEO for your website.

Increased time on site

When visitors watch a video, they tend to stay on your website longer. This can improve your website’s metrics such as “time on site” and “bounce rate,” which can positively impact your SEO rankings. 

Enhanced user experience

Videos can provide a better user experience, especially for complex topics. Video can use images to easier explain something that When users understand the content better, they are more likely to stay on the website and revisit it in the future. 

Increased visibility

Videos are more likely to appear in search engine results pages. Google and other search engines prioritise video content, and when you optimize your videos for search, you can increase their visibility in search results. 

Additional traffic source

Videos can be shared and embedded on other websites, providing an additional traffic source for your website. When other websites link to your videos, it can also improve your website’s backlink profile, which can positively impact your SEO rankings. 

Bonus: YouTube

YouTube is the second largest search engine (if you count Google and Google Images as one engine), so there is a lot of value to be gained from adding your videos to YouTube as well as your own website.  Just make sure you point viewers back to your website.


Incorporating video content into your website can be a powerful way to improve your SEO and increase your visibility in search engines. However, it’s important to ensure that your videos are high-quality and relevant to your target audience in order to see the greatest benefit. 

If you want help in deciding what videos you might need or how to create these videos contact us and we can assist.