How SMBs Can Promote Their New Website

So you have created your lovely new website, but it’s crucial to remember that creating a website alone isn’t enough to reach your desired audience; promoting your website is equally important. Promoting your new website may seem like a daunting task, especially with a tight budget (that you have probably just spent most of creating the website itself).  In this post, we’ll cover some cost-effective and simple ways small businesses can promote their new website to attract more traffic.

Utilise Social Media Platforms

Social media platforms are excellent and cost-effective ways to promote your new website. You need to create social media accounts and frequently share posts about your business, along with links to your website. You can also use Facebook and Instagram ads to reach a broader audience for B2C and LinkedIn for B2B.  Joining social media groups or communities related to your business, and contributing to the conversations in these groups, can also attract relevant traffic to your website.

Optimise Your Website for SEO

Search engine optimisation (SEO) is an essential aspect of your website promotion strategy. It helps improve your website’s visibility on search engines like Google, Bing, or Yahoo. To optimise your website for SEO, make sure to use relevant keywords throughout your website content and meta tags. Additionally, include high-quality backlinks to other reputable websites to increase your website’s credibility.  Of course if your website has been created by an agency they have probably done this already!

Start Email Marketing

Email marketing is another cost-effective way to promote your new website. You can collect email addresses from existing customers and prospects through your website or social media accounts. Sending regular newsletters to your subscribers with the latest news, promotions, or product updates can encourage them to visit your website. Additionally, make sure to include links to your website in your emails to drive traffic.

Collaborate with Other Websites

Collaborating with other businesses’ websites related to your industry can help you reach a broader audience. You can research other websites that complement your business and ask for a guest post opportunity or collaboration. It not only helps you reach a new audience but also provides you valuable backlinks to your website, increasing your SEO ranking.

Invest in Pay Per Click Advertising

Pay per click (PPC) advertising is a paid promotion method where you bid on specific keywords to appear in the sponsored results section of search engine results pages (SERPs). Unlike social media ads, you’re targeting people who are actively searching for your product or service. It’s not entirely cost-effective, but if done right, it can drive targeted traffic to your website and increase conversions.

Google Business Profile

Google Business Profile is a free tool which allows you to manage how Google presents your business and is designed to help promote local businesses online. Upload images, logos, videos, locations, contact details, opening hours, reviews as well as a link to your website.

Promoting your new website can seem overwhelming, but with a few simple yet effective ideas, you can increase the traffic to your site and find new prospects. Utilising social media, using SEO, starting email marketing, collaborating with other websites, investing in PPC advertising and creating your Google Business Profile can all help grow your online presence. Remember, consistent promotion is the key to attracting more traffic to your website, so don’t give up after a few attempts. Keep trying different strategies, track your progress, and analyse what’s working best for your business. By implementing these steps, you’ll be well on your way to seeing more traffic to your website and generating more leads for your business.  If you need help in creating a new website we can help – get in touch.