{"id":2288,"date":"2021-11-02T10:33:17","date_gmt":"2021-11-02T10:33:17","guid":{"rendered":"https:\/\/kehorne.co.uk\/?p=2288"},"modified":"2022-01-11T09:35:46","modified_gmt":"2022-01-11T09:35:46","slug":"core-web-vitals-what-are-they-and-what-does-it-mean-for-your-website","status":"publish","type":"post","link":"https:\/\/kehorne.co.uk\/core-web-vitals-what-are-they-and-what-does-it-mean-for-your-website\/","title":{"rendered":"Google Core Web Vitals – What does it mean for your website?"},"content":{"rendered":"
In 2020 Google announced the introduction of Core Web Vitals, which measure a users experience of the pages on your website.\u00a0 There are three main metrics which they use to quantify this – with the aim of fixing poor using experiences on your site.<\/span><\/p>\n The status metrics are Poor, Need improvement and Good and are categorised as follows:<\/span><\/p>\n For now though, we need to understand why page performance matters.\u00a0 Longer page load times have a severe effect on bounce rates. For example:<\/span><\/p>\n Whilst it\u2019s important for your content to be engaging, it\u2019s also important to ensure that every part of your website is optimised in order to gain the best possible ranking in Google\u2019s search engine results.\u00a0 As well as page load times, this could also include making sure your website is mobile friendly and is secure (the padlock next to your domain name shows that it has SSL <\/span>Secure Sockets Layer <\/span><\/i>enforced).<\/span><\/p>\n By monitoring and improving your website using these metrics, Google is able to discern the ones that perform well versus those that don\u2019t.\u00a0 Google wants to serve it\u2019s search engine results to websites where they know the user experience will be good and therefore you will rank higher.\u00a0 Research shows that websites on the first page of Google search engine results will achieve 95% of web traffic.\u00a0 And for those sites further down the list?\u00a0 Websites ranking on pages 2 and 3 and higher can easily expect their click through rates to drop from around 70% to single digit percentages.<\/span><\/p>\n If you need help setting your website up for Google Core Web Vitals, find out more by visiting Kehorne Digital<\/a> or listen to our Podcast for more information about why it’s important to ensure search engines can find your site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" In 2020 Google announced the introduction of Core Web Vitals, which measure a users experience of the pages on your website.\u00a0 There are three main metrics which they use to quantify this – with the aim of fixing poor using experiences on your site. Google Core Web Vitals – What does it mean for your […]<\/p>\n","protected":false},"author":2,"featured_media":2296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts\/2288"}],"collection":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":15,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts\/2288\/revisions"}],"predecessor-version":[{"id":2339,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts\/2288\/revisions\/2339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/media?parent=2288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/categories?post=2288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/tags?post=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Google Core Web Vitals – What does it mean for your website?<\/strong><\/h4>\n
\n\n
\n <\/td>\n Good<\/b><\/td>\n Needs improvement<\/b><\/td>\n Poor<\/b><\/td>\n<\/tr>\n \n LCP\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><\/td>\n <=2.5s<\/td>\n <=4s<\/td>\n >4s<\/td>\n<\/tr>\n \n FID<\/b><\/td>\n <=100ms<\/td>\n <=300ms<\/td>\n >300ms<\/td>\n<\/tr>\n \n CLS<\/b><\/td>\n <=0.1<\/td>\n <=0.25<\/td>\n >0.25<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\nFor many, this is already too techy (but hopefully the descriptions below help explain the different measures)<\/span>.<\/span><\/i>\u00a0\u00a0<\/span><\/p>\n\n
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\n<\/span>(Bounce rate is the percentage of visitors that leave a webpage without taking an action).<\/li>\n<\/ul>\nSo why should I bother with Google Core Web Vitals?<\/b><\/h4>\n