How do you know if what you are doing on social media is working? Oh if we had an easy answer to this wouldn’t life be grand? <\/b><\/p>\n
Sometimes it\u2019s easy to tell. The comments increase, the “likes” increase, the phone goes – and you get more work. But, the reality is, it\u2019s not anywhere near as cut and dried as that each time.<\/p>\n
Because, there isn\u2019t a one-size-fits-all approach here.<\/p>\n
It can be all too easy to assume that if Interactions increase, along with likes, comments and more followers then social media is working for you. But your approach depends on your long and short term goals.<\/p>\n
Know your target audience<\/b><\/p>\n
First, you need to know where your customers \u2018hang out\u2019 and make sure you\u2019re \u2018hanging out\u2019 in the same places. It\u2019s not necessary; or the best use of your valuable time; to spread your brand across all platforms. It only gives you more to do and more to monitor.<\/p>\n
<\/a>Look at your analytics. In our opinion, social media<\/a> (for most businesses) is essential. But if you don\u2019t see positive results on one (or more) platform(s), stop using them. Focus your efforts and time on the ones that are <\/i>working.<\/p>\n And, you have to remember, it\u2019s not always about short term sales goals \u2013 you\u2019re building your brand awareness; you\u2019re building trust; you\u2019re nurturing relationships. Social media is a long term strategy too.<\/p>\n How can you tell if business is improving? <\/b><\/p>\n From a practical point of view we\u2019ve had “experts” tell us to monitor. Ask where the lead came from. But, when the phone goes it\u2019s not always on your mind, particularly if this is not the “norm”. And when you are in the moment, talking on the phone and doing backflips because someone actually phoned you (yep \u2013 we\u2019ve been there!) it\u2019s not likely to be on your mind to ask.<\/p>\n If this is you, then tracking calls could be the answer. By putting a separate tracking number on each platform or sales message you can see where customers have found you (they all come through to your registered number, no need to have a new call centre set up in your office!).<\/p>\n Using a handy tracker tool will help you see where your leads are coming from, saving you both time and<\/i> money.<\/p>\n So, should you bother with social media?<\/b><\/p>\n That depends! Think about your goals.<\/p>\n Are they short term: as in, we need sales now? <\/i> Or are you in for the long haul, building long term relationships? They both run in tandem most of the time but both require a slightly different approach.<\/p>\n For example, if you provide a service you usually need a relationship to get a sale. Not many people will work with a firm they don\u2019t know or at least have an understanding of. And that\u2019s where social media can help as you can showcase your brand and your business personality.<\/p>\n Whereas if you\u2019re selling a physical product, it\u2019s often the product itself that clinches the sale (plus excellent customer service of course). Social media still works, here but the messaging is of course different.<\/p>\n We\u2019re \u2018in it to win it!\u2019<\/b><\/p>\n We\u2019re firmly in the camp of: we need to engage with social media. We see it as a form of networking and looking at the long game, as we mentioned above. We need to keep Kehorne in front of our potential customers so they can see what we\u2019re about. What we specialise in; what our ethics are; what our goals are: and how they align with those of our potential customers.<\/p>\n That\u2019s what will increase our business through social media. Because when the moment comes along that they need support with their website – then we are in the frame and on their radar. They already feel they know us.<\/p>\n The Kehorne team are not salespeople. We rely on our truthful integrity and business knowledge – no smoke and mirrors here. How do you know if what you are doing on social media is working? Oh if we had an easy answer to this wouldn’t life be grand? Sometimes it\u2019s easy to tell. The comments increase, the “likes” increase, the phone goes – and you get more work. But, the reality is, it\u2019s not anywhere near […]<\/p>\n","protected":false},"author":2,"featured_media":1672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,5],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts\/1684"}],"collection":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/comments?post=1684"}],"version-history":[{"count":2,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts\/1684\/revisions"}],"predecessor-version":[{"id":1686,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/posts\/1684\/revisions\/1686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/media\/1672"}],"wp:attachment":[{"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/media?parent=1684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/categories?post=1684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kehorne.co.uk\/wp-json\/wp\/v2\/tags?post=1684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGive us a shout if you need some guidance, we\u2019d be delighted to help.<\/p>\n","protected":false},"excerpt":{"rendered":"