As a small business owner, you want to stay on top of your game and make the most out of your website. This is where Google Analytics comes in. It is designed to help you understand your website’s visitor data, such as how many people are visiting your website, what pages they are viewing, how […]
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As a small business you often have an online presence, so designing a website that meets the needs and expectations of your target customers is vital. Failure to address user needs and preferences in web design could lead to a reduction in customer satisfaction and sales. This is why user experience (UX) is so vital […]
The future of e-commerce looks bright, and small businesses need to understand and embrace the changes to survive. This blog post will focus on the future trends and predictions for e-commerce and how small businesses can make the most of them. The Growth of Mobile Commerce Mobile commerce, or m-commerce, is the use of smartphones […]
I recently ran a poll on LinkedIn to find out how your website pet hates compared in relation to mine. I started with 4 choices and these were the results: Instant play video with sound – 45% Text you can’t read – 14% Can’t find the contact details – 32% Where’s the menu? – 9% But […]
In today’s world, websites are no longer just an extra perk for businesses. They have become an essential tool for small businesses to reach more customers and grow their brand. However, while most businesses focus on creating functional and aesthetically pleasing websites, they often forget the importance of website accessibility. Many website owners still assume […]
Small businesses are often struggling to compete with larger companies, facing the challenges of limited budgets and resources. However, thanks to the rise of social media platforms, small businesses now have access to powerful marketing tools. Social media has levelled the playing field, allowing small businesses to connect with customers, build their brand, and increase […]
Small businesses, like any other enterprise, need to ensure their brand stands out in the digital landscape. Search engine optimisation (SEO) is essential in achieving that goal. A well-crafted SEO strategy can help a small business reach its target audience and increase its online visibility. However, it can be challenging to know where to start, […]
As video marketing gets more affordable it provides a cost-effective solution that small businesses can use to increase their brand awareness and reach their target audience. In this blog post, we will explore the role of video marketing in small business promotion and show you how you can leverage this powerful tool to grow your […]
It is essential for small businesses to have a robust online presence. One of the fundamental components of creating a digital footprint is a website, and a website needs a domain name. In this blog post, we will discuss how to choose the perfect domain name for your small business. Keep it Simple and Memorable […]
