We have known for a long time that the way we presented ourselves to the world was a contradiction, we talk about our big projects and clients, but show only our more mainstream work. This is largely to do with the NDAs (Non-Disclosure Agreements) we have with our marketing partners, so we cannot show the work we do for them externally.
Although we knew this, and had thought about doing this a long time ago, it took an external marketing voice to convince us that we needed to act, and act decisively. We knew what the two sectors were and had already started to split the business apart before the lockdown started, but this gave us the opportunity (and the impetus) to get the process completed.
We treated it like any project, we produced a scope, a set of defined outcomes and the technical parameters to each project, and most importantly gave ourselves a deadline (easy to ignore on internal projects). But we all know if you don’t have a deadline, then you can’t miss it, and the project potentially never gets finished. This has been a genuinely collaborative process across the business, and we really feel that what we have now gives much more focus to what we do, and allows potential clients to really get a feel for whether we are a good fit for them.
We are currently on ‘Phase 2’ of the process and have asked our existing clients for feedback (as an external voice) on what we have produced, and the output of this is the backbone of ‘Phase 2’.
Kehorne.digital
Visit the site here – https://kehorne.digital/
For the SME market offering a full website service – designed, built & hosted. More affordable targeted website solutions for all budgets.
Kespoke
Visit the site here – https://kespoke.co.uk/
For our marketing and franchise partners who need to outsource digital development work to a dedicated development company or need specialist development experience.
Quote about the project from Paul (project manager for kehorne.digital)
‘We came up with an initial scope for both projects that gave our designer a direction to work on with a brand guideline. This then gave us an initial design which we amended and then took into a build phase. This was done as a development site so it didn’t interfere with the existing site. The development site is a totally working site but held on a hosting package where only people who have specific access can look at it.
When we were happy with the new development site we asked a few of our clients what they thought of them. We had some great feedback, some good, some bad, but this then gave us a direction for improvements – in effect this was to be our Version 2 as much of the improvements would take time, we implemented any quick points and progressed the site into a live state.
What we always stress to our clients is that a website is a living and evolving thing that should grow as the company grows. In some ways it is never perfect and never finished, if too many people get involved in a project it just protracts the situation and decisions on the direction of the site can get lost. Simple sites with a clear message will always work well. Design, images and well written content is essential.
By the time you read this the Kehorne Digital site is into Version 2 with some more amends in the pipeline, Kespoke is Version 1 with much of the Version 2 already incorporated.
We hope you like them and we always like to hear your comments as it helps us move towards being an even better company.’
