The technology

• To meet internal corporate constraints, the site was built as a single-page application that sits between the client’s internal recruitment system and external job platforms.

• Role data is delivered via an API feed generated by the client’s recruitment partner, ensuring listings remain accurate, up to date, and centrally managed.

The content

• Role content, visibility, and status needed to be controlled collaboratively by the client, multiple internal stakeholders, and a third-party recruitment partner.

• Role content needs to be ‘live’ even what there are no active roles available.

• Layout needed to allow for long extensive legal details Complex filter to reflect complexity of the business areas.

• The microsite needed to function as a searchable “middle layer,” allowing candidates to browse open roles using keyword search and dynamic filters

Tracking

• The solution required the implementation of pixel-based tracking provided by an external media agency, enabling accurate campaign measurement.

Design considerations

• The microsite needed to conform to the EY Global visual identity with multiple role type treatments to distinguish between departments.

• The site needed to to be optimised for mobile.

Single-page architecture & performance

• • Built as a single-page application to meet internal corporate constraints

  • Lazy-load functionality implemented to maintain performance while supporting large volumes of content

API-driven role management

• • Role data delivered via an API feed from the client’s recruitment partner

  • Centralised control of role content, visibility, and open/closed status

  • Content remains visible and informative even when no roles are live

Search & filtering

• • Advanced keyword search and dynamic filtering designed to reflect the complexity of business areas

  • Enables the microsite to function as a searchable “middle layer” between systems

Role presentation & user journey

• • Roles displayed as expandable cards, revealing detail without page reloads

  • Seamless linking between individual role cards to support a smooth user journey

Visual design & branding

• • Fully aligned to the EY Global visual identity

  • Automated role colouring and design treatments driven by backend categories and role status

  • Clear visual differentiation between departments and role types

• • Long and extensive legal content housed within simple accordion components for accessibility and clarity

Tracking & measurement

• • Integration of pixel-based tracking from an external media agency for accurate campaign measurement

Mobile optimisation

• • Fully optimised for mobile to support early careers candidates across all devices

Automated role management

• Fully automated role open/close status driven by the API feed

• Eliminates manual updates and reduces risk of outdated listings

Integrated content distribution

• Seamless content scraping and updates across Facebook and LinkedIn.

• Ensures brand and role consistency across all external marketing channels

Operational efficiency

• Centralised data structure enables rapid annual refreshes

• Significantly reduces time, effort, and cost when updating content each season

Measurement & insight

• Successful implementation of tracking and reporting

• Provides clear visibility of campaign performance and candidate behaviour